Ideas to Assets: Connecting Markets through IP

4 - 5 SEPTEMBER 2018 | Level 5, Marina Bay Sands Convention Centre, Singapore

Hooi Den Huan

Associate Professor
Division of Marketing and International Business, Nanyang Business School, Nanyang Technological University

Den Huan is a Supervisor of the Executive Board, Asia Marketing Federation Foundation, Advisor of ICSB, Singapore Chapter, an Associate Professor in Marketing and International Business and Immediate Past Director of the Nanyang Technopreneurship Center, Nanyang Technological University, Singapore.

He obtained his Phd from the University of Manchester and was a Visiting Scholar at the Sloan School of Management, MIT and a Babson TETA Fellow. His professional qualifications include being a Chartered Accountant (ICAEW) and a Chartered Marketer (CIMUK).

Together with Philip Kotler and Hermawan Kartajaya, Den co-authored the bestselling books, Rethinking Marketing (also with Sandra Liu) ([2003], Think ASEAN! [2007], Think New ASEAN! [2015] and Marketing for Competitiveness (2017). 

He was conferred the Distinguished Global Leadership award by the Pan-Pacific Business Association (2011), the ICSB President’s Award (2014), a Fellowship by the Marketing Institute of Malaysia (2016) and an Honorary Fellowship by the Marketing Institute of Singapore (2018).